Once we had performed these in-depth SEO Audits, we began to improve each page of the website that we could as much as possible.
We did this by using a selective choice of keywords that represented what each page of the website was about. However, the layout of the current website pages didn’t allow for much SEO work.
So we began to layout the page content in a different way, adding in Heading Meta Titles, and other On-Page SEO Optimsation tricks in the Title Tags, Meta Descriptions, etc to help the page rank higher quickly. (Most of this data wasn’t optimised correctly) We optimised each required page content to contain no more than 3 to 5 keywords with a good ratio of 1 to 100 words through the pages.
We use SEO Powersuite for most of these tasks to take each page score from around 47% to 95%. You can see the results in the images below.